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Which Are You Advertising: Chicken Fillets or Mouse Guts?

Cats have very different taste buds than humans. Unfortunately for pet owners (consumers), we’re the ones that end up buying the cat food.

Pet food companies have figured this out. That’s why you see pet foods in flavors that humans like. If Purina made cat food in flavors that cats woul

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What the Hell was that All About? #2

Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.

Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is some

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My Experience With Traffic Exchange Programs
Traffic exchange programs are a good way to bring in inexpensive and sometimes free traffic to your site. Over the years I have used several programs to keep a steady flow of traffic to my free classifieds site when the advertising budget was low. It became obvious though that those using traffic e
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Wait, Before you fire up that keyword tool!
The majority of people researching keywords usually fire up their keyword tools and follow everyone else down the same keyword path, but I'm going to show you a few things to do before you even go online. 1. Firstly grab a pen and paper and jot down the kind of keywords you would use if you were lo
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Brand Work Will Make Your Advertising Work Smarter

As a corporation, Stealing Share battles many misconceptions because we define ourselves as a brand development firm. Most companies confuse the idea of brand with the product name and only think about brand when they are launching or re- launching a product into the market. The misconcept

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15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or addres

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Using Buttons and Badges to Increase Customer Service and Business at a Restaurant
The food service industry is usually a fast paced and often precarious one. Advertising is critical in a restaurant and there are many ways to use a button maker machine in this industry. When the advertising budget is tight, a button-making machine will expand those precious dollars. Buttons can b
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Advertising Agency Software: What You Need to Know
There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

• Create estimates and quotes, invoices and schedules for client approv
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Placemat Ads Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right. After
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Fish In A Barrel Not The Ocean
The phrase fish in a barrel not the ocean is often bandied about in business circles but very few stop to think about it. In an effort to clarify what this should mean to your marketing effort, here is an explanation. In the very basic sense, fishing in the ocean means reaching some prospects in a
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